New Delhi, Nov. 13 -- Shah Rukh Khan officially started promoting his upcoming movie, King, on November 2, his birthday. He shared the first song about seven weeks before the film's release. The action film reunites him with director Siddharth Anand after their 2023 blockbuster Pathaan. King reaches cinemas on December 24, during the Christmas holiday period. Its reported rights deals have already set a record overseas.

Phars Films reportedly secured overseas distribution rights with a minimum guarantee of Rs.175 crore. According to HT, no Indian film had previously crossed Rs.100 crore on comparable terms.

Pinkvilla reported that Pen Marudhar bought the Indian theatrical rights for Rs.250 crore. The domestic deal ranks among the highes...