Bengaluru, March 13 -- As consumers trade up to higher-value products, India's consumer packaged goods companies are beginning to see gains from their push into premium personal care and new-age categories.

Premium portfolios, from specialized haircare and skincare to digital-first grooming products, are growing faster than mass segments, helping support margins at a time when demand across the broader industry remains uneven, executives said.

At Parachute and Livon maker Marico Ltd, the premium personal care portfolio grew in double digits in 2025-26 and is expected to end the year at an annual recurring revenue (ARR) of over Rs.350 crore, its managing director and chief executive Saugata Gupta said during the December-quarter earnings...