New Delhi, Oct. 25 -- Gold purchases typically rise during the festive season in India, with many households buying jewellery, coins and bars for investment or as part of tradition. This uptick in demand is often witnessed during Akshaya Tritiya and Dhanteras, when buying the yellow metal is considered auspicious.

This year, Dhanteras falls on November 6, and if you are planning to make a gold purchase on this day, it is important to ensure that the jewellery or coins you purchase meet the promised purity standards. It is particularly important if you are buying from a local or small jewellery store.

The first thing most buyers look for when buying gold items is the hallmark, which indicates that the gold has been officially tested and ...