New Delhi, July 30 -- Personality rights lawsuits in India are no longer aimed only at anonymous infringers. They are increasingly pulling social media platforms into court as judges direct companies such as X, Meta, Google and YouTube to remove allegedly infringing content.

The shift reflects a growing trend in which celebrities and other public figures are asking courts not only to restrain anonymous infringers but also to direct online intermediaries to take down disputed content. In some cases, courts have also directed platforms to disclose subscriber details and IP logs of alleged infringers.

That has left platforms balancing compliance with court orders against the risk of removing lawful speech, according to technology and intel...