Bengaluru, Sept. 23 -- Pepperfry's sale to realty services firm TCC Concept is likely to expose further cracks in the online furniture retail, with systemic problems such as commoditised designs and supply-chain hurdles coming to light, leaving very few winners, industry executives told Mint.

Last week, small-cap realty services firm TCC Concept announced its acquisition of a 100% stake in Pepperfry for an undisclosed amount, saying it aimed to broaden its e-commerce and digital marketplace presence beyond its real estate management offerings and leasing services. "This acquisition is in line with TCC's vision of building scalable and technology-enabled consumer platforms," TCC said in a filing with the stock exchanges late on Friday eve...