New Delhi, Oct. 28 -- Pee Safe, the well-known women's hygiene and personal care company, forayed into nutraceuticals with the launch of Within last month. Within is a women's wellness brand. It aims to build into a business with the potential to generate approximately Rs.100 crore in revenue over the next three years, Rithish Kumar, co-founder of Pee Safe, told Livemint in an interview.

The new category launch marks a shift in the company's strategy to address women's health, now going beyond hygiene and personal care products. As the company continues to build a portfolio of brands across categories, Kumar said, "At Pee Safe, our approach has always been to identify problems people have learnt to live with and build solutions around th...