New Delhi/Mumbai, April 20 -- Parents of "kidfluencers," or child influencers, are increasingly exploring workarounds to keep their children's accounts brand-friendly and monetisable, as government scrutiny intensifies and child safety compliance requirements tighten.

While discussions on banning underage users from social media continue, a provision in the Digital Personal Data Protection (DPDP) Rules, 2025 requiring explicit parental consent to share a child's photos or videos online has worried brands. But how these rules are applied in practice on social media is often not clearly defined or easy to enforce. As a result, parents of child influencers are navigating these grey areas to keep their children's accounts brand-friendly. To ...