New Delhi, Sept. 25 -- Paramount+ is preparing a string of new features as Paramount Skydance CEO David Ellison looks to boost engagement and revenue ahead of the company's planned $110 billion acquisition of Warner Bros. Discovery (WBD), according to Business Insider.

For example, it plans to add a free tier, micro-dramas, and new interactive ad formats. Paramount is also considering adding comments in its TikTok-style feed and using artificial intelligence to help clip videos, the report said, citing an internal streaming initiatives document.

The changes show how Ellison is using tech to make Paramount more like Netflix and YouTube, which dominate TV viewership charts

Several projects linked to the free tier are scheduled for the fo...