New Delhi, Feb. 24 -- Mass-market television shows that cater to families and universal audiences are topping OTT viewership charts, proving that streaming has now entered what experts refer to as a period of 'massification' with the medium no longer restricted to urban, upmarket audiences.

According to media consulting firm Ormax, the list of top 10 most-watched OTT properties in India for the week ended 8 February included titles originally made for TV such as Naagin season seven on JioHotstar (4.5 million views), Taarak Mehta Ka Ooltah Chashmah on YouTube and SonyLIV (3.8 million views) and Pati Brahmachari on the YouTube channel of Dangal TV (3.1 million views).

Experts said this has more to do with who is now watching OTT and less ...