New Delhi, April 3 -- OpenAI has acquired online talk show TBPN as it looks to ramp up its media presence ahead of its initial public offering. It's a move that could backfire for the artificial-intelligence start-up.

OpenAI said Thursday it had acquired TBPN-short for Technology Business Programming Network-which specializes in lengthy daily live shows focused on technology and business. TBPN staff will continue to produce their own content while also helping with marketing and communications at OpenAI.

No financial details of the acquisition were disclosed but the price was in the "low hundreds of millions" according to the Financial Times, citing a person with knowledge of the matter.

OpenAI didn't immediately respond to a request f...