New Delhi, Aug. 6 -- Artificial intelligence foundational model company OpenAI is making Indic language performance and voice one of its top research priorities in India, according to Marc Manara, global head of startups at the IPO-bound tech firm.

"Last year we got so much feedback from founders on Indic language performance and voice specifically," Manara told Mint in an interview. "It's a big priority internally because we want to overcome this and it's important for our B2B customers and our consumer business."

The focus on Indic voice comes as OpenAI works to expand its engagements with startups in India, which it counts among its most important. The firm has also cut the cost of some of its models to woo more customers in what it ...