New Delhi, April 28 -- The government has extended the timeline for implementing the mandatory country-of-origin filter on all e-commerce platforms by a year to 1 July 2027.

As per a notification issued by the department of consumer affairs, the government has amended the Legal Metrology (Packaged Commodities) Rules, 2011, mandating that every e-commerce entity ensure product listings of imported goods carry a "searchable and sortable filter" specifying the country of origin.

The move is aimed at empowering consumers with clearer information about product origins while supporting domestic manufacturers through greater visibility for India-made products.

"The timeline has been extended at the request of e-commerce players, who raised co...