New Delhi, March 17 -- Novus Loyalty's initial public offering (IPO) opened for subscription on Tuesday, March 17, and will remain available till Friday, March 20. Ahead of the IPO launch, the company secured Rs.16.5 crore from anchor investors on March 16.

Established in 2011, Novus Loyalty offers technology-led loyalty and rewards programme solutions to companies across sectors such as fintech, e-commerce, banking, FMCG, software, and real estate. Its platform allows businesses to drive customer engagement through initiatives like points-based reward systems, cashback offerings, event-driven campaigns, and purchase-linked promotions.

Novus Loyalty IPO was subscribed 14% on the first day of bidding, as of 12:35 pm.

The individual inve...