New Delhi, Feb. 16 -- Quick-commerce platform Instamart reported an exceptionally strong build-up to Valentine's Day this year, signalling how early planning and premium gifting are redefining the occasion. In the week leading up to 14 February, Valentine's-related searches and high-end gifting on the platform jumped tenfold, as shoppers moved beyond last-minute buys to more deliberate expressions of affection.

Roses, heart-shaped chocolates and curated hampers dominated early searches, while categories such as jewellery, greeting cards and plush toys recorded growth of up to 10x compared to last year. The data points to a clear shift away from impulse purchases towards thoughtfully assembled gift baskets, reflecting changing expectation...