New Delhi, June 25 -- Most enterprises understand the Digital Personal Data Protection Act. Legal teams have reviewed the rules. Privacy policies have been updated. Cookie banners have been deployed. But the majority of them do not connect to the systems that actually process personal data: the CRMs that send emails, the CDPs that sync audiences, the ad platforms that receive conversion events, the WhatsApp BSPs that fire promotional messages.

Consent is captured in one place. Marketing executes in another. When a user withdraws consent at 3 PM, the evening email campaign may have already been queued. When the Data Protection Board asks for evidence, the proof lives across five different dashboards, none of which were designed to generat...