New Delhi, June 8 -- Mumbai's Bandra Kurla Complex (BKC) is set to launch a new initiative aimed at reducing congestion and encouraging sustainable travel. Under the plan, every Friday will be observed as 'Public Transport Day', with nearly 200,000 professionals encouraged to travel by train, metro and bus instead of using private vehicles. The programme - a first-of-its-kind effort focused specifically on a major corporate district - will begin this week, on June 12.

The initiative has received in-principle backing from around 90 companies and organisations based in BKC. It is being implemented by the Mumbai Metropolitan Region Development Authority (MMRDA) in partnership with BEST, Mumbai Metro Rail Corporation Limited (MMRCL), the Tra...