New Delhi, July 10 -- Nearly 15 years after introducing the discount brokerage model in India, Zerodha co-founder and Chief Executive Officer Nithin Kamath has reaffirmed the philosophy that shaped the company's pricing strategy from day one.

In a post on social media platform X, Kamath said Zerodha's decision to charge a flat brokerage fee instead of a percentage of transaction value was rooted in a simple principle-that the effort required to execute a trade does not change with the size of the order.

He said the same thinking later influenced Zerodha's mutual fund business, prompting the company to launch its platform, Coin, only after it was able to offer direct mutual funds exclusively. Today, Coin has grown into India's largest di...