New Delhi, Feb. 17 -- Entertainment industry entities are launching new ventures and verticals that aim to either back films for the big screen or programming for streaming platforms even amid the risks of volatility in the movie business, plateauing OTT subscriptions and unsold content inventory.

Entrepreneur Ananya Birla launched Birla Studios this month to produce films in Hindi, Gujarati and Malayalam, among other regional languages, and in English. The Collective Artists Network, which was engaged in brand management and digital projects so far, is eyeing feature films. Balaji Telefilms Ltd unveiled Balaji Studio, designed as a content engine for India's TV and digital era.

Experts said returns from the film business remain a big d...