New Delhi, Sept. 1 -- Vodafone Idea has a fresh face!. The Telecom operator onboarded Bollywood superstar Shah Rukh Khan for its new brand identity campaign, the company revealed on Tuesday.

The company has also unveiled a new logo. In its new logo, the two-dimensional yellow dot below 'i' is positioned at the top in a three-dimensional sphere shape.

"Vi...unveiled a refreshed expression of its brand identity; evolving its signature visual particle into a dynamic 3D sphere, which has now been moved to the top as compared to before. Vi also revealed Shah Rukh Khan as the face for its upcoming campaign 'Vi badal raha hai... tayaar rahiye'," the company said in a press note, as quoted by news agency PTI.

Vi said that bringing Shah Rukh Kh...