New Delhi, March 28 -- Netflix has raised the prices of all its subscription tiers in the United States, marking the second increase in just over a year.

The updated pricing appeared on the company's website on Thursday, signalling a continued effort to strengthen revenues in a competitive and increasingly costly streaming market.

Under the new structure, the Standard with Ads plan now costs $8.99 per month, up from $7.99. The Standard plan, which allows viewing on up to two devices without advertisements, has risen from $17.99 to $19.99 per month. Meanwhile, the Premium tier - offering Ultra HD, HDR content and streaming on up to four devices - has increased from $24.99 to $26.99 per month.

The latest price revision comes as streaming...