New Delhi, Aug. 10 -- Bharatiya Janata Party (BJP) lawmaker and chairperson of committee on public undertakings (COPU) Baijayant Panda has proposed a private member's bill to protect people's faces, voices and other identifiable attributes from non-consensual AI replication in the backdrop of AI-generated deepfakes becoming increasingly difficult to distinguish from authentic content.

Panda, in an interview, explained the Protection of Personality Likeness from Artificial Intelligence Misuse Bill, 2026, scheduled to be introduced in Parliament, which proposes mandatory disclosure of permitted AI-generated imitations, and quicker takedowns and civil and criminal penalties for serious misuse. Edited excerpts.

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