New Delhi, July 9 -- Enterprise artificial intelligence (AI) startup Nurix is expanding its horizons, moving up from focusing purely on voice-based solutions to automating complex business workflows, according to its founders.

"Our intention from day one has been to run autopilot enterprises. Conversational AI was just a clearly measurable entry point," said Mukesh Bansal, co-founder and chief executive officer of Nurix. "Now that our voice AI customers are stabilized and happy, we are already extending that same reliability to their back-office and operational workflows."

This shift comes as venture capital firms in India grow increasingly bullish on AI disrupting traditional services-especially routine business processes that can be a...