New Delhi, June 10 -- Indians are investing more than ever, and also smarter then ever. The share of urban Indians spreading their money across both physical and financial assets jumped from 35% in 2022 to 45% in the latest YouGov-Mint-CPR Millennial Survey, conducted earlier this year. This shows investors are diversifying into both traditional safe havens such as real estate and jewellery, and market-linked instruments such as stocks.

With this, the pool of people sitting on the sidelines is shrinking. Non-investors are a declining tribe across nearly every demographic group-though not equally. Women are still significantly underrepresented: nearly 28% don't invest at all, compared to 19% of men. And that gap carries real consequences....