Mint Explainer | Why isn't quick fashion working?
New Delhi, July 8 -- Founded in September 2025, Klydo has become the second quick-fashion startup to shut down, raising questions about whether the model is fundamentally harder to crack than quick commerce. While the promise of delivering trendy fashion in under an hour attracted investor interest, turning that promise into a sustainable business has proved far more difficult. Is quick fashion facing structural challenges, or is the category simply too early in its evolution? Mint explains.
The race to deliver fashion in minutes is still a small one. New-age startups such as Slikk, Knot, Zilo and Zulu Club are building businesses around the promise of delivering trendy apparel within hours or even minutes. Klydo and Blip were other entr...
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