New Delhi, Aug. 3 -- The health ministry is launching a year-long nationwide campaign-Jug Jug Jiyo Abhiyaan-on Monday to mark the 16th Indian Organ Donation Day. To streamline registration and prevent identity fraud, the government has integrated Aadhaar-authenticated digital pledges directly into the national portal. Mint explains how the initiative attempts to fix two challenges crippling India's transplant ecosystem.

The new Jug Jug Jiyo Abhiyaan campaign aims to scale up digital registrations by involving common service centres and gram panchayats across rural and semi-urban areas.

To simplify organ donor registration, the government operationalized a centralized digital portal linked with national digital health registries. An impo...