New Delhi, Aug. 6 -- On 3 August, the Food Safety and Standards Authority of India (FSSAI) barred Dabur India from selling products carrying misleading "100%" claims. Dabur's shares fell 4% the next day, their steepest decline in 20 weeks. Separately, Diageo-owned United Spirits has challenged an FSSAI order prohibiting the sale of some of its products in the Bombay High Court.

What's driving the tougher scrutiny? Mint explains.

The FSSAI has not introduced any new laws. What has changed is the regulator's approach to enforcement and public communication. It has become more vocal on social media, publicly highlighting violations by companies. In July, the FSSAI urged consumers through its official X account to report unsafe food. Its Fo...