New Delhi, April 2 -- Food delivery majors Swiggy and Zomato have both scaled back their bets on 10-minute food delivery after struggling to make the economics work. The model promised speed, but struggled to deliver profits. Now, a new startup is attempting to do things differently with a focused, full-stack model that allows more flexibility and better margins.

Swish, a 10-minute snack and fresh food delivery platform, recently raised $38 million in a Series B round led by Hara Global and Bain Capital Ventures, with participation from Accel, Stride Ventures, and Alteria Capital, bringing its total funding to about $54 million to date.

So what is Swish doing differently to attract investor interest? Will the 10-minute delivery finally ...