Mint Explainer | Can India build a homegrown smartphone brand?
New Delhi, Aug. 24 -- India's IT ministry, which formally notified its Rs.62,500-crore Mobile Phone Manufacturing Scheme (MPMS) on 21 August, has proposed a two-part approach to the plan, with the second part offering incentives to build a homegrown smartphone brand. With a limited Indian-brand presence in the country's mammoth smartphone market, is a major homegrown phone feasible in the country today? Mint explains.
The idea behind creating a homegrown phone brand was driven by the fact that when it comes to generating revenue that adds to the gross domestic product of India itself, a homegrown brand would make a big impact, which does not happen today. Though India is one of the world's top destinations for smartphone assembly after C...
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