Bengaluru, March 7 -- While many consumer goods companies are acquiring direct-to-consumer (D2C) startups, Reliance Consumer Products Ltd (RCPL) is pursuing a different playbook.

The consumer arm of billionaire Mukesh Ambani's Reliance Industries has been steadily buying regional legacy brands with strong local recall. By plugging these brands into Reliance's vast retail and distribution ecosystem, the company hopes to accelerate its ambition of becoming an FMCG powerhouse.

During the December quarter, RCPL's overall gross revenue stood at Rs.5,065 crore, up 60% year-on-year, according to an earnings statement from Reliance Industries.

India's FMCG sector remains dominated by established players such as Hindustan Unilever Ltd, which re...