Mumbai, Sept. 21 -- From publishing new, lower prices to liquidating older stock in quick sales, consumer goods companies, their distributors, and offline and online retailers are preparing to adjust new GST rates on a war footing ahead of the 22 September rollout. What steps have they taken to prepare, and what challenges are they still facing? Mint explains.What are consumer brands doing to pass on the benefits of lower GST rates?

Brand manufacturers across categories like packaged food and personal care have made two kinds of changes: slashed prices and increased volume of goods in standard price packs. Changing volumes in packaged food like atta, rice, dals, and other staples requires simple tweaks in manufacturing.

Companies such a...