Mumbai, Aug. 6 -- After global dairy majors found it tough to crack India's cooperative-led dairy market, the Tamil Nadu-based Milky Mist is betting on a different strategy. It is headed to the stock market with a focus on value-added dairy products rather than milk in pouches, seeking to compete with giants such as Amul and Mother Dairy.

"In the last few years, transformation is happening from the unorganized to organized sector," Satish Kumar T, chairman and managing director of Milky Mist, told Mint.

Milk in pouches is among the most popular packaged food products in India. "It is not necessary to be present in the milk category. Since we established it as an entire product range, we see a lot of advantages there," K. Rathnam, chief ...