Mumbai, March 18 -- Dairy products like milk, khoya, cheese, and ghee have become the top targets of adulteration and counterfeiting in India's FMCG sector. Counterfeiting reported a 2.5x jump to 187 reported incidents in 2025 from 2018, per the Aspa-Crisil State of Counterfeiting in India report.

Most of these incidents in the FMCG sector focused on milk-based products, the report added. A majority of counterfeiting cases are reported in the dairy and beauty categories-segments where safety concerns and brand equity are especially sensitive, the report said.

"Small-scale producers and local vendors often lack the capital or technical expertise to implement advanced tracking systems," said Swapnil Bharadwaj, a quality and regulatory aff...