New Delhi, Oct. 4 -- Microdramas, Korean dramas and anime have emerged as the fastest-growing content formats since 2025, outpacing homegrown content across languages as younger viewers embrace international storytelling and diverse genres.

Audience sizes for microdramas, K-dramas and anime grew 50%, 48% and 32%, respectively, according to a recent report by media consulting firm Ormax Media. The findings are based on a survey of 15,000 respondents conducted in June and July 2026. India's OTT audience universe is estimated at 664.9 million.

Consumers are becoming comfortable matching different formats to different screens and consumption occasions, including bite-sized content during smaller pockets of time through the day.

"The growth...