Mumbai, Aug. 26 -- From impromptu scuba diving off Indonesian islands and flying to Abu Dhabi for rock concerts to pottery workshops, intimate courtyard music sessions and high-altitude treks, Gen Z is redefining discretionary spending, with 'fun funds' increasingly shifting from shopping and routine mall visits to immersive, memory-making experiences.

Data from the BookMyShow-EY-Parthenon report Beyond Attention. Into Immersion. substantiates the trend, noting that 78% of Indian consumers now prefer experiences over physical products, with 44% of spenders making unplanned experiential purchases.

The report also states experience hubs range from live concerts and comedy tours to cultural gatherings such as Comic Con, Spoken Fest, or Van...