New Delhi, July 23 -- India's growing consumption economy is creating a new generation of first-time borrowers entering the formal credit system at the point of purchase rather than through traditional lending products. ShopSe is building a financing platform designed to reach this shift, connecting businesses, consumers and multiple lenders through a single journey.

Growing aspirations and digital adoption has created demand across every major spending category in India. According to TransUnion CIBIL, most new-to-credit consumers first enter the credit system through consumer durable loans, secured credit cards, or Buy Now, Pay Later (BNPL) facilities, often at the point of purchase rather than inside a bank branch.

Most businesses thi...