New Delhi, Sept. 22 -- Shares of Meesho jumped more than 6% on Tuesday, 22 September, after UBS retained its Buy rating on the e-commerce platform and raised its target price to Rs.260 from Rs.210.

The brokerage's revised target reflects its expectation of stronger medium-term growth and a faster improvement in margins. While UBS has largely retained its FY27 estimates, it has raised its FY29-FY31 net merchandise value (NMV) estimates by 7-18%, along with similar increases in contribution profit estimates. Its EBITDA estimates for the period have been raised by 20-40%.

The key question for investors now is what is driving UBS' increased confidence in Meesho's longer-term earnings potential.

UBS believes Meesho can sustain low-30% NMV g...