New Delhi, March 3 -- In today's 'digital-first' times, is it possible the last handwritten note you received was from a grateful small business thanking you for your purchase? These little touches-a personalized feedback request on WhatsApp or a delighted repost of your review on social media-can turn one-off transactions into sustained customer relationships.

In these simple yet meaningful ways, small businesses across India are leaning on direct channels and tech infrastructure to connect with buyers.

India's over 60 million micro, small and medium enterprises (MSMEs) contribute roughly 30% of our gross domestic product (GDP). Small and scattered, they could drive half of India's e-commerce growth by 2030, growing especially fast in ...