HYDERABAD, Nov. 14 -- Mars Inc., the American pet-care and snacking giant, wants India to become one of its five key "rapid growth" markets, betting on the country's expanding snacking and pet-care businesses to drive a sharp increase in revenue. India, already among Mars's top 20 markets, has significant room to grow, with the company targeting revenue of more than $1.2 billion by 2030.

"It really ought to be a top 5 market," Claus Aagaard, global chief financial officer of Mars, told Mint in an interview. The company's India revenue stood at around $600 million in 2025.

Mars is stepping up investments in manufacturing and technology to capture that opportunity. It operates seven factories in India and is investing Rs.1,500 crore in it...