Marriott bets on outbound Indian travel surge, rewires loyalty into experiences
New Delhi, May 21 -- American hospitality chain Marriott International is betting on a surge in outbound Indian travellers despite temporary disruptions from the West Asia war and Prime Minister Narendra Modi's call for austerity, with this growth likely to reshape customer loyalty programmes that reward customers with points and perks for repeat stays.
The company said loyalty-conscious Indian travellers are increasingly driving demand across Southeast and East Asia, and now expect far more from hotel loyalty programmes than simple earn-and-burn on room nights, including upgrades and experiences beyond stays.
"We're seeing Indian travellers explode into Southeast Asia -- not just Thailand -- but in every destination, from Bali to Japan...
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