New Delhi, June 10 -- Supertails is betting that healthcare will become India's next major opportunity in pet care. The startup is expanding its veterinary clinics and pharmacy business to build a one-stop ecosystem for pet owners and reduce its reliance on retail sales. The transition is also fuelled by the sector's superior unit economics, with healthcare services generating roughly double the margins of traditional retail, according to the company.

While the move may look like a strategic shift for a company that started by selling pet food and accessories online, co-founder Vineet Khanna said healthcare was always central to Supertails' vision.

"We were very clear from day one that if we were building in an emotional category, we co...