New Delhi, Aug. 23 -- Spanish fashion retailer Mango's India business is now split roughly 50:50 between online and offline, with deliveries from stores through fashion e-commerce platform Myntra's quick-commerce service helping drive repeat purchases.

About half of Mango's India sales now come through fashion ecommerce platform Myntra, its exclusive master franchise partner, and the other half through brick-and-mortar stores, Daniel López Garcia, chief commercial officer and board member, Mango, and Venu Nair, chief of strategic partnerships and omnichannel for Myntra, told Mint.

At the end of 2024, Myntra launched M-Now quick-commerce service, where buyers order products that are collected from nearby stores and delivered through...