Mango bonds and tree renting: a side of Alphonso in your portfolio
New Delhi, June 8 -- Summer's favourite fruit is getting a financial makeover.
Consumers are increasingly paying upfront for guaranteed access to premium mangoes through seasonal tree rentals and products marketed as "mango bonds"-arrangements that promise annual deliveries of fruit in exchange for long-term commitments.
For some buyers, the appeal is financial. For others, it is emotional.
Karun Singh, a Gurgaon-based marketing professional, grew up watching his father return home every summer carrying a five-kilogram bag of mangoes and finishing half of it in a single evening.
Last year, Singh decided to gift him something different: a rented Alphonso mango tree in Ratnagiri, Maharashtra.
The tree cost Rs.7,500 and came with the se...
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