New Delhi, March 4 -- Mahindra has launched the XEV 9e Cineluxe Edition in India, as the new special edition iteration of the automaker's electric coupe SUV that has been instrumental in giving the homegrown auto giant a strong foothold in the Indian electric passenger vehicle market in the recent past. Sold alongside the Mahindra BE 6 and Mahindra XEV 9S, the Mahindra XEV 9e forms a key part of the brand's Born Electric series of electric SUVs.

The Mahindra XEV 9e Cineluxe Edition follows the strategy of the previous special editions of the Mahindra BE 6, which were launched by the automaker to ramp up the appeal of these models. The XEV 9e Cineluxe Edition comes carrying some cosmetic upgrades over the standard model, but doesn't sport...