New Delhi, Jan. 6 -- Mahindra & Mahindra Ltd, one of India's leading SUV manufacturers, officially launched the electric version of its popular XUV 3XO, called the XUV 3XO EV, on Tuesday, 6 January.

The move marks the automaker's continued push into the electric vehicle segment, aiming to offer environmentally friendly alternatives while catering to the growing demand for EVs in the Indian market.

Mahindra's latest offering comes at a time when EV adoption in India is expected to accelerate further. Falling battery costs, localisation, and a wave of new model launches are all set to drive penetration higher, making electric vehicles more accessible and appealing to a broader range of consumers, Mint reported earlier.

According to an of...