New Delhi, Nov. 9 -- Earning a cabin upgrade on Air India just got a lot easier-and members won't even need to step on a plane to do it.

Moving away from the traditional travel-only rewards model, the airline has launched 'The Maharaja Shop,' a premium e-commerce platform.

This new marketplace lets Maharaja Club members earn points toward free flights and seat upgrades simply by shopping for everyday electronics, wellness products, and lifestyle brands.

Integrated directly with the Maharaja Club, the newly launched 'Maharaja Shop' allows members to earn Maharaja Points on eligible purchases across a curated selection of leading Indian and international brands.

Available retail categories include electronics, luggage, travel accessorie...