New Delhi, Aug. 2 -- Luxury spirits are emerging as one of the few bright spots in India's slowing alcohol market, as liquor makers and importers bet affluent consumers will continue to trade up.

Over the past few months, companies including Diageo India, Allied Blenders & Distillers (ABD), Radico Khaitan, Tilaknagar Industries, Alcobrew Distilleries, as well as independent Scotch bottlers and importers, have launched-or outlined plans to launch-premium single malts, tequila, Scotch whiskies and imported wines priced from about Rs.3,500 to as much as Rs.27,500 a bottle.

The strategy reflects a broader shift in the industry. With overall spirits consumption growing modestly, companies are increasingly chasing higher-value sales rather th...