New Delhi, Oct. 14 -- Rohit Jain, former president of Lionsgate Play Asia, who took full ownership of the Canadian-American content studio's OTT streaming business in South and Southeast Asia earlier this year, has launched Tiger TV, a new streaming service focused on Hindi and Punjabi content.

The platform will be available within the Lionsgate Play app in India and other Asian markets but will require a separate subscription priced at Rs.799 a year. Tiger TV aims to premiere one new show or movie every week across the two languages, backed by a content intellectual property (IP) investment of Rs.500 crore over the next three years.

Outside Asia, Tiger TV will launch as an independent app in markets such as the US, UK, Canada, Australi...