New Delhi, June 3 -- As the Indian Premier League (IPL) draws to a close, JioHotstar is leaning on a bouquet of offerings-for viewers and advertisers alike-to retain the swell of traffic it gets during the marquee cricket tournament.

JioStar's chief product officer Bharath Ram told Mint in an exclusive interview that the streaming platform is betting on a suite of interactive features, including ChatGPT-powered search, new consumer offerings such as the microdrama platform Tadka, and a newly launched self-serve platform for small and medium advertisers to retain the IPL momentum.

"How do we retain [viewers] for the rest of the year is pretty much what I've been thinking about," Ram said. "For the past two months I've spent one minute th...