New Delhi, Oct. 23 -- Despite the insurance sector pouring billions of dollars into digital transformation and direct-to-consumer platforms, it is hitting a firm ceiling when it comes to pure digital checkouts.

Consumers are surely utilising these digital assets for extensive pre-purchase research, but the final mile of the transaction still remains overwhelmingly human.

According to a new joint study by Google and McKinsey & Company, fewer than 30% of buyers are comfortable purchasing high-value policies through a purely digital checkout.

Instead, the report found that this massive shift in consumer behaviour has given rise to the "Digitally Influenced, Closed with Assistance (DICA)" buyers- "These consumers are digitally native, doin...