New Delhi, Nov. 12 -- Indian cricketer KL Rahul has joined a new multi-brand sports retailer PlayBlue on Thursday as an investor and a brand ambassador. The development came in days before PlayBlue's store & app launch on Saturday (November 14). As an investor, Rahul became a stakeholder in PlayBlue's growth journey, while his role as brand ambassador will see him represent the brand across campaigns and consumer-facing initiatives.

Founded by Satyam Trivedi and Jayam Vora, PlayBlue aims to make sports more accessible through curated product assortments, expert guidance, interactive in-store experiences and community-led initiatives. It aims to become the multi-brand sports retail destination bringing together international and homegrown...